Surge in holiday home rentals continues

Over 1,500 new holiday homes were added to in February 2009 with around 20% of those new villas and apartments being located in Spain according to a report for holiday home rental

The increase in the number of homes advertised with holidaylettings suggests to me that

  • People are having difficult selling their holiday homes
  • People are struggling with their Eurozone mortgages
  • Holidaylettings is cementing it’s position as leading portal for holiday rentals by owners
  • People are looking for new income having less job security than previous years.

Holidaylettings have analysed their booking enquiries and reckon that :

while the summer holiday is still the priority for those seeking a holiday home to rent this year, last minute enquiries for ski and half term breaks in February were up 34% compared to the same month last year. Similarly, early indications show that Easter will have the same impact on April bookings.

Again this shows partly holidaylettings dominance and excellent position in search engines and increased branding (including on airlines) but also that more people than ever are looking to build their own holiday and stay at a holiday home instead of a hotel.

HolidayLettings has also revealed the impact the strong Euro is having on booking enquiries:

“Enquiries for accommodation in Turkey, sent during February, were up 65% year-on-year. Croatia experienced similar demand with booking enquiries up 73%.”

My own question is : Will the surge in availability of holiday homes to let at a time of weakness in the economy create sharp discounting by holiday home owners desperate for some income ?

Please let me know what you think by leaving a comment.

March 9, 2009


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